PlaybookAugust 2, 20263 min read
Writing a listing that earns the click
Lead with the outcome, not the category. 'Vetted remote engineers in 48 hours' beats 'AI-powered hiring platform for modern teams' every single time.
Name the specific thing you replace. Readers scan for a job they already have, so mention the spreadsheet, the agency or the manual process you remove.
Numbers earn trust cheaply: how many integrations, how fast, how much cheaper. One concrete figure does more than three adjectives.
Keep it under thirty words. The card truncates, and a cut-off sentence reads like a broken product.
Finally, point the link at a page that matches the promise. A tagline about citation outreach should not land on a generic homepage.