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PlaybookAugust 2, 20263 min read

Writing a listing that earns the click

Lead with the outcome, not the category. 'Vetted remote engineers in 48 hours' beats 'AI-powered hiring platform for modern teams' every single time.

Name the specific thing you replace. Readers scan for a job they already have, so mention the spreadsheet, the agency or the manual process you remove.

Numbers earn trust cheaply: how many integrations, how fast, how much cheaper. One concrete figure does more than three adjectives.

Keep it under thirty words. The card truncates, and a cut-off sentence reads like a broken product.

Finally, point the link at a page that matches the promise. A tagline about citation outreach should not land on a generic homepage.